The Cleanest Lab Icon

We value people, health, quality, transparency and the planet.

Pure Beauty

family foundation

The Cleanest Lab was built on the foundation of a family creating solutions for their own, inspired by the opportunity to share Pure Beauty solutions with the world.

TCL Shampoo and Conditioner in shower
Healthy, Frizz free hair
Redefining Clean

Pure Beauty

Welcome to the new age of beauty: Pure Beauty. Formulas backed by science designed for function.

Rooted in

From a Place
of Love

Sustainable Solutions

We choose ingredients based on purpose, efficacy, safety and environmental impact, not fear or marketing trends.

fact over fear

  • Saying yes to ingredients based on performance and safety, saying no to trends
  • We ban more than 1,600 harmful ingredients
  • Our 100% transparent ingredient panels disclose all fragrance allergens so you know exactly what you’re putting on your body
Pure hydration with later, leave-in conditioning spray and hydrating mask in white bathroom
The Cleanest Lab mask swipe on a tan background
Pure beauty

Adding Value

Our goal is to add pure moments to your daily life. Whether it's a moment of self-care, a confidence boost, a gift to a friend, a community. We hope you have peace of mind knowing you’re bringing non-toxic beauty into your home.


Let's do our part

True health encompasses our environments. We view sustainability as a necessity. We pledge to choose sustainable manufacturing processes, ingredients, and packaging components. We work diligently to minimize our carbon footprint and take care of our earth that has given us so much.