Samantha has spent her career developing products in the beauty and pet grooming space. After building and exiting her first three companies, she took some time off to spend time with her family. In February of 2022, her younger sister, Ashley received a life-altering diagnosis. Due to treatment, her skin sensitivities were heightened and she began to suffer adverse reactions to her loved and well known beauty products. Samantha knew she could help. She began to develop safe Pure Beauty products for her sister, and The Cleanest Lab was born.